Urban Motion – Visual Identity & Illustration Campaign (Self-Initiated Project)
Urban Motion is a self-initiated visual identity project created as a complete campaign system for a fictional contemporary dance and urban culture event.
The series includes the main illustration poster, outdoor placements, environmental graphics, digital assets and small merchandise items.
Through geometric figures, bold colour blocks and expressive movement forms, the visual language captures the rhythm, tension and playfulness of dance within the city.
This project demonstrates my ability to build a cohesive visual system—combining illustration, colour strategy, layout design and storytelling—across multiple formats and scales.